EXTERNAL MEDIA BUYING
It is the Tinder for your brand. They find the match (ad space) and set you up for a successful (campaign) date. Swipe right for external buying media!
- It has access to a wider range of media outlets and platforms.
- It can track and measure the effectiveness of campaign performance.
- Expertise in media planning, buying, negotiating rates, and placements.
- Opportunity to stay up to date with industry trends and best practices.
External media buying is the process of buying advertising space on platforms that are not owned by the advertiser. This can include buying ad space on websites, social media platforms, television networks, or print publications. The goal of external media buying is to reach a wider audience and increase brand visibility. Advertisers work with media buying agencies to negotiate pricing and placement of advertisements, ensuring that they are reaching their target audience in the most effective way possible. By leveraging external media buying, advertisers can expand their reach beyond their competitors.