PAID SOCIAL AND DISPLAY
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- It helps in increased brand awareness, targeted audience reach, and improved lead generation.
- It’s a cost-effective advertising option compared to other forms of advertising.
- Gives control over tracking and measuring campaign performance.
- It gives access to valuable audience insight and data for marketing campaigns.
Paid social and display are two types of online advertising that businesses use to reach their target audience. Paid social refers to the ads that appear on social media platforms, such as Facebook, Twitter, LinkedIn and Instagram. These ads can be targeted based on the geological locations, interests, and behaviours of the users. Display advertising, on the other hand, refers to banner ads that appear on websites and mobile apps. These ads can also be targeted based on user behaviour and interests. Both paid social and display advertising can help businesses increase brand awareness and build traffic to their website.